01 — Vision
An evolution born from a clear vision.
With the February 2026 edition, MICAM introduced a new hall distribution based on product categories, moving beyond the previous lifestyle-based naming to make the visit clearer, more intuitive and effective.
This choice reshaped the way the fair is experienced, restoring the footwear itself as the true protagonist of the story and of the market.
In September 2026, MICAM continues this evolution with a clear goal: to concretely improve the in-fair experience and increase the value of participation.
In this vision, space becomes an integral part of the experience: it guides visitor flows, facilitates encounters, and fosters new opportunities for relationships and business among exhibitors and visitors.
The new layout thus strengthens MICAM’s role as a living, dynamic platform, designed to encourage dialogue and offer a clearer, more welcoming environment. The product is at the heart of a unified narrative that connects production, design, innovation and sustainability.
A contemporary, holistic approach, able to interpret the needs of an ever-evolving global market and to showcase Made in Italy alongside international excellence.
02 — MICAM September
A smoother and more engaging visitor experience.
With MICAM September 2026, the evolution of the exhibition layout continues: a design conceived to accompany every moment of the visit.
13–15 September 2026
01
Optimize visitor flow
Clearer paths, shorter queues and a balanced distribution of visitors across the halls.
02
Improve accessibility
Entrances, signage and connections redesigned to make every area easily reachable.
03
A CLEARER DIVISION
Make the division between product segments even clearer, so visitors can quickly recognise and reach their areas of interest.
04
Hall reorganization
A mirrored rotation of Halls 1 and 4, while Halls 2 and 3 remain unchanged.
WHAT CHANGES IF YOUR BRAND IS POSITIONED IN HALL 1 OR HALL 4
You will maintain proximity to your current exhibitors*, and your area within the hall will remain unchanged, with no modifications to your setup.
A concrete update designed to make your space even more visible and effective within the visitor journey.
*except for the standard updates planned for each edition
03 — Map
A journey built around the product.
The new map makes the product segmentation of the halls immediately readable, guiding visitors and exhibitors through a more ordered, clear and contemporary experience.
Download the new mapPDF · 1,4 MB
Preview · Hall layout