immagine MICAM X is the Innovation Hub of MICAM Milano

MICAM X is the Innovation Hub of MICAM Milano

Key concept

Art, fashion, heritage and future

Inspiration, product design, new retail experiences: beauty begets beauty. To create beautiful products, it’s important to understand how beauty originates, where the inspiration comes from and how it blends together with art and tradition to catch the eye of consumers when they come across the product in the sales environment.

MICAM X is a source of inspiration, a spark igniting open debate and accompanying today’s changing attitudes.

Trends and materials

What will be the fashion trends and key items for the coming seasons? What will be the trendiest colours and materials? How are consumer and purchasing trends evolving? What guides their choices? How are materials evolving to meet consumers’ new demands? What are the most important demands of the market? Will consumers still buy products, or will they buy the concepts and designs inspiring them?

MICAM X is an immersive experience that will reveal the fashion trends of the coming seasons in specific seminars, studies and materials to discover and touch first-hand.

Sustainability

A word around which new consumer influences and new business models for companies are being created: but what does sustainability really mean, and how is it achieved? How can people consciously make truly sustainable purchasing choices? The world is moving towards new economies – circular, shared, green – requiring new business models and products designed to be disassembled and 100% recyclable.

MICAM X is an opportunity to bring together and share authoritative opinions on the issue of sustainability, which, when combined with ongoing discussions, offer key players in the footwear industry a solid foundations for their business choices.

The future of retail

With the development of increasingly advanced technologies, distribution channels are also changing rapidly. In this constantly changing environment, brands and retailers have to redesign their strategy, their offering and their market presence in response to new styles and modes of consumption.

MICAM X showcases technologies, prototypes, solutions and inspirations to support market strategies targeting the consumer of the future.

Agenda

  • 12:00 pm Feb 18
    PAV. 1 February 18, Sunday

    MICAMX BACK TO THE FUTURE

  • 12:15 pm Feb 18
    PAV. 1 February 18, Sunday

    THE FUTURE OF FOOTWEAR FOR THE NEW WORLD

  • 2:00 pm Feb 18
    PAV. 1 February 18, Sunday

    RETAIL EVOLUTION

  • 2:45 pm Feb 18
    PAV. 1 February 18, Sunday

    LIVETREND

  • 12:15 pm Feb 18
    PAV. 1 February 18, Sunday

    THE FUTURE OF FOOTWEAR FOR THE NEW WORLD

  • 2:00 pm Feb 20
    PAV. 1 February 20, Tuesday

    ART, FASHION, HERITAGE AND FUTURE

  • 10:00 am Feb 21
    PAV. 1 February 21, Wednesday

    THE EDUCATION AND TRAINING PERSPECTIVE

  • 12:00 pm Feb 18
    PAV. 1 February 18, Sunday

    MICAMX BACK TO THE FUTURE

  • 12:15 pm Feb 18
    PAV. 1 February 18, Sunday

    THE FUTURE OF FOOTWEAR FOR THE NEW WORLD

  • 11:00 am Feb 19
    PAV. 1 February 19, Monday

    SUSTAINABILITY

  • 11:45 am Feb 19
    PAV. 1 February 19, Monday

    SUSTAINABILITY

  • 12:00 pm Feb 18
    PAV. 1 February 18, Sunday

    MICAMX BACK TO THE FUTURE

  • 12:15 pm Feb 18
    PAV. 1 February 18, Sunday

    THE FUTURE OF FOOTWEAR FOR THE NEW WORLD

  • 2:00 pm Feb 18
    PAV. 1 February 18, Sunday

    RETAIL EVOLUTION

  • 2:00 pm Feb 19
    PAV. 1 February 19, Monday

    RETAIL EVOLUTION

The future of retail: find out in advance how the distribution system will evolve!

The Future of Retail: a new exhibition space at MICAM X, a reference point for companies offering retail technology solutions. The shop of the future is a place where the digital and physical worlds merge, where the consumer enjoys a ‘phygital’ shopping experience.

Trends and Materials: a preview of the next two seasons' trends!

Internationally renowned partners and trend experts provide concrete guidelines for the coming seasons. A special installation on materials and components takes visitors to the MICAM X plaza on an even more attractive journey into the future of trends.

Emerging designers: ambassadors of innovation

Emerging Designers linked to the theme Art, Fashion, Heritage and Future make a special contribution to the MICAM X project. Beyond merely exhibiting, they become protagonists on the stage of MICAM X, telling their stories and dreams with their innovative approach to the world of footwear.

Italian Start Up: solutions in the field of sustainability and Industry 4.0

Italian Start Up, an area promoted by ITA and Maeci to which young Italian companies bring their out-of-the-ordinary proposals for originality, sustainability and utility in the world of fashion and accessories.
Are you an Italian start-up offering solutions in the field of sustainability and Industry 4.0?

Next edition - MICAM Milano 98

15-17 September 2024

Fieramilano (Rho)

Don't miss three days of previews and insights!

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